· 9 min read
The short answer. BATS and TruxCRM are both CRMs built for auto transport brokers, and both connect to Central Dispatch. The big difference is price. BATS is listed at $200 a month for the first user and $50 for each user after that. TruxCRM is $120 to $150 a month with five agents included, so a five-agent brokerage pays $400 a month on BATS and $120 to $150 on TruxCRM. TruxCRM also posts the same order to Central Dispatch and Super Dispatch, and takes card payments through your own Authorize.net account. BATS is the better fit if you want its automated pricing engine or text message campaigns.
If you are reading this, you are probably on BATS already, or you have a demo booked with one of us and want to know what the other side looks like. Fair enough. This page compares the two on the things brokers actually ask about: what it costs at your headcount, how the load boards work, and what is included before the extras start.
BATS
$400a month for 5 users
- $200 first user, then $50 each
- Preferred broker CRM of Central Dispatch since 2021
- AQua pricing engine and text campaigns
TruxCRM
$120–150a month for 5 agents
- Five agents included, then $20 each
- Official Central Dispatch partner
- Central Dispatch and Super Dispatch from one order
1. BATS vs TruxCRM side by side
The table puts each product's own words next to each other. Where BATS's website does not say something either way, we say that rather than guess.
| BATS | TruxCRM | |
|---|---|---|
| Monthly price | $200 for the first user, then $50 per user (third-party listing) | $120–150 for up to five agents, then $20 per agent |
| Users in the base price | 1 | 5 |
| Central Dispatch | Preferred broker CRM of Central Dispatch since December 2021; posts and updates orders | Official Central Dispatch partner; search, post, update and remove listings, and dispatch the carrier from the order |
| Super Dispatch | Site lists "dispatch to multiple load boards" without naming them | Post, update and remove from the same order; taken off the other board when a carrier books |
| E-signature | eDoc signing, including change orders | Customer signs the order online, change orders included; the signed copy stays on the record |
| Card payments | PCI-compliant card storage and processing | Card saved at signing or by link, charged from the order through your own Authorize.net account, with signed receipts and refunds |
| Invoicing | Invoicing, A/P and A/R tracking | Invoices, payment records and staged or split payment terms |
| Lead sources | Lead distribution rules and duplicate lead handling | Website quote forms, a separate API key for each lead provider, and CSV import |
| Tasks | My Tasks and Calendar | Task manager with a calendar and reminders on your phone |
| AI assistant | Not mentioned on its site | Truxie AI, optional and read-only |
| Onboarding | Demos, migration and training; price not published | Free onboarding with no setup fee, and your open quotes brought across |
Sources for the BATS column: the BATS website, SoftwareFinder's BATS listing for the price, and Central Dispatch's December 2021 announcement for the partnership.
2. What each one costs at your team size
This is where the two pull furthest apart, and it is simple arithmetic. BATS charges for every seat from the first one. TruxCRM includes five agents in the base price and charges $20 for each agent after that.
| Agents | BATS | TruxCRM | Difference over a year |
|---|---|---|---|
| 2 | $250 | $120–150 | $1,200–1,560 |
| 5 | $400 | $120–150 | $3,000–3,360 |
| 10 | $650 | $220–250 | $4,800–5,160 |
| 15 | $900 | $320–350 | $6,600–6,960 |
Where TruxCRM sits in its range depends on whether you switch on Truxie AI, the optional assistant. Some add-ons are discussed during onboarding. On both products, your Central Dispatch subscription is paid to Central Dispatch, not to the CRM.
A five-agent office saves about $250 to $280 a month on TruxCRM, which is $3,000 or more a year. And the gap grows with every agent you hire, because each new seat costs $50 on BATS and $20 on TruxCRM once you are past five.
BATS from a third-party listing (February 2026); TruxCRM from its pricing page. Central Dispatch is paid separately on both.
3. Central Dispatch and Super Dispatch
Both products connect to Central Dispatch, and both have a formal relationship with it. Central Dispatch named BATS its preferred broker CRM in December 2021. TruxCRM is an official Central Dispatch partner. In either system you connect your own Central Dispatch account and post from inside the CRM instead of copying details across by hand.
The difference is what happens with the second board. In TruxCRM, the same order posts to Central Dispatch and to Super Dispatch. When a carrier books it on one, TruxCRM takes the listing off the other, so you do not end up with two carriers driving to the same car. Both boards show on one Carrier Dispatch board, with each load's status next to it.
BATS's website lists "dispatch to multiple load boards" but does not name which ones, so if Super Dispatch matters to you, ask BATS about it directly on the demo.
4. What $120 to $150 a month gets you in TruxCRM
The price would not mean much if half the work still happened in other tools. This is what a brokerage runs inside TruxCRM:
On top of that there is Truxie AI, an optional assistant inside TruxCRM that answers questions, including how to get things done in the CRM. It is read-only, so it never changes a record for you.
5. What BATS does well
BATS has been selling to brokers since at least 2021 and has a long feature list. A few things on it are worth knowing about before you decide:
- AQua, its pricing engine. BATS describes it as fully managed, and it prices leads automatically. If you quote at high volume and want prices suggested for you, look at it closely.
- Text messaging. BATS lists automated text campaigns, on-demand texting and text notifications.
- Commissions and finance. A commissions module, A/P and A/R tracking, and financial dashboards.
- Terminals and auctions. BATS lists terminal and auction site management, which helps if a lot of your pickups are from auctions.
- A track record with Central Dispatch. It has been Central Dispatch's preferred broker CRM since 2021.
BATS's own site has two short testimonials. On the review sites we checked, it had one review on G2 and none on SoftwareFinder, so there is not much independent feedback to go on for either product yet. A demo on your own leads will tell you more than any review.
6. Which one should you choose?
Choose BATS if
- You want an automated pricing engine to suggest quotes
- Text message campaigns are a big part of how you sell
- You run commissions and A/P inside the CRM
- You are on BATS, it works, and the per-user price does not bother you
Choose TruxCRM if
- You have two or more agents and want one predictable price
- You post to both Central Dispatch and Super Dispatch
- You want to take card payments through your own Authorize.net
- You buy leads from several providers and want each one tracked
Here is a cheap way to decide, whichever way you lean. Take last month's numbers: how many agents, how many orders, which boards you posted to. Ask both vendors for the total monthly price at that headcount, with everything you would actually use switched on, and get it in writing. Then sit through both demos with the same three real orders. The one that handles your three orders with fewer clicks is the one your agents will actually use.
7. Moving from BATS to TruxCRM
If you decide to switch, the move is mostly about timing, not data. Let orders already in transit finish in BATS, import your active leads, and send your open quotes again from the new system. Our guide to switching auto transport CRMs walks through the whole cut-over, including what to check in your contract first.
TruxCRM's onboarding is free, with no setup fee, and we bring your open quotes across for you. The lead import page lists every column we read, with a template you can fill in from a BATS export. If you want to see it with your own orders first, book a demo.
8. Frequently asked questions
Is TruxCRM cheaper than BATS?
Yes, at every team size we checked. BATS is listed at $200 a month for the first user and $50 per additional user, so five users cost $400 a month. TruxCRM is $120 to $150 a month for up to five agents, then $20 per agent, so ten agents cost $220 to $250 on TruxCRM and $650 on BATS.
Do BATS and TruxCRM both work with Central Dispatch?
Yes. Central Dispatch named BATS its preferred broker CRM in December 2021, and TruxCRM is an official Central Dispatch partner. In both, you connect your own Central Dispatch account and post loads from the CRM. The Central Dispatch subscription is paid to Central Dispatch either way.
Can TruxCRM post to Super Dispatch as well as Central Dispatch?
Yes. The same order posts to both boards, and when a carrier books the load on one, TruxCRM removes it from the other. Both boards show on one Carrier Dispatch board. TruxCRM is not affiliated with Super Dispatch; you connect your own Super Dispatch account.
How much does BATS CRM cost?
BATS does not publish its prices. A third-party listing updated in February 2026 gives $200 a month for the primary user and $50 a month for each additional user, and notes that pricing is subject to change. Ask BATS for a quote at your headcount.
Can I move my data from BATS to TruxCRM?
Yes. Export your active leads from BATS to a CSV file and import them into TruxCRM, where they can be shared out across your agents. Onboarding is free, and open quotes are brought across during onboarding. Most brokerages let orders already in transit finish in the old system.
Which is better for a small brokerage, BATS or TruxCRM?
For a brokerage of two to ten agents, TruxCRM costs less because five agents are included in the base price. A single broker working alone pays $200 a month on BATS and $120 to $150 on TruxCRM. BATS is worth a look if an automated pricing engine or text campaigns matter more to you than price.
Is this comparison biased?
We make TruxCRM, so we have a stake in it. That is why every BATS fact here links to the page it came from and the BATS strengths have their own section. If you spot something wrong, email support@truxcrm.com and we will fix it.